Product Liftoff™
De-risk your MVP before writing a single line. Get investor-ready prototypes and a development roadmap that actually works.
Stop Building the Wrong Product
75% of startups fail because they build something nobody wants. Not because they can't code—because they don't validate first.
Product Liftoff™ is our proprietary 4-week process that turns ideas into investor-ready prototypes and development roadmaps. We've used it to help founders raise significant funding and build products that actually get used.
You get interactive prototypes for investor pitches. Technical architecture that scales. User-validated product roadmaps. And a development-ready plan that saves months of rework.
Product Liftoff™ Results
Products Launched
Reduction in Development Rework
App Store Rating
The 4-Week Methodology
Week 0: The Vision (Pre-Work)
Goal: Align on what success looks like and what you want to achieve.
Before we start, we conduct stakeholder interviews, competitive analysis, and technical feasibility assessment. You fill out our product brief template. We review your target market, user assumptions, and technical constraints.
By Friday: You'll have a clear project brief, aligned success metrics, and confidence that we're building the right thing from day one.
- Project Brief & Success Metrics
- Competitive Analysis Report
- Technical Feasibility Assessment
- Stakeholder Alignment Document
Week 1: Strategic Foundation
3-Hour Kickoff Workshop. We bring product managers, senior architects, and UX designers to validate your idea through different lenses.
We map your customer journey, identify pain points, analyze competitors, and define your unique value proposition. This isn't brainstorming—it's strategic validation with 10+ years of product experience in the room.
By Friday: User personas, customer journey maps, market analysis, and high-level product strategy. You'll see your product through the eyes of seasoned product leaders.
- User Personas (2-3 primary)
- Customer Journey Maps
- Market & Competitive Analysis
- Value Proposition Canvas
- High-Level Product Strategy
- Risk Assessment & Mitigation Plan
Weeks 2-3: Design & Validation
Rapid Prototyping & User Testing. We sketch ideas, create wireframes, and validate them with real potential customers before writing a single line of code.
Our team creates interactive prototypes that feel like real products. Then we conduct user interviews with your target audience. Watch users struggle with your assumptions. See what actually resonates. Fix problems before they cost significant money in development.
By Friday Week 3: User-tested wireframes, prioritized feature backlog, technical architecture recommendations, and a development cost breakdown.
- Interactive Clickable Prototype
- UX Wireframes (All Key Flows)
- Feature Prioritization Matrix
- Technical Architecture Recommendations
- User Interview Summary (5-8 interviews)
- Development Cost Estimate (+/- 20%)
Week 4: The Launch Pad
Everything You Need to Build Right. We finalize product flows, create high-fidelity designs, and deliver your comprehensive development roadmap.
You get a prototype you can show investors. A technical architecture document your CTO will approve. A development roadmap your team can actually follow. And confidence that you're building something users actually want.
By Friday: Investor-ready prototype, technical specifications, development timeline, and clear budget projections.
- High-Fidelity Interactive Prototype (Figma)
- Complete Development Roadmap (12-18 months)
- Technical Architecture Document
- Detailed Budget & Timeline
- User Stories & Acceptance Criteria
- Investor Pitch Deck Template
What You Walk Away With
Everything Except the Code. Most founders waste months and significant money building the wrong thing. You won't.
You get clarity. Confidence. And a clear path forward. Use the prototype to raise funding. Use the roadmap to hire developers who won't waste your money. Use the validation to know you're building something that actually solves a real problem.
Your Deliverables: A complete product strategy, investor-ready prototype, technical architecture, and development roadmap that saves months and significant money in rework.
Why Founders Choose Product Liftoff™
Get Investor-Ready
Interactive prototypes that make investors say 'yes.' We've helped founders raise significant funding with our deliverables.
Avoid Costly Mistakes
75% of startups build the wrong thing first. User validation before code saves months of rework and wasted investment.
Expert Validation
Product managers, architects, and designers with 10+ years experience validate your idea before you bet the company on it.
Development-Ready Roadmap
Technical architecture that scales. User stories your dev team can actually use. Budget projections that are accurate within reasonable range.
Fixed Timeline, Clear Deliverables
4 weeks. No scope creep. No surprises. You know exactly what you're getting and when.
Faster Time to Market
Start development with confidence. Your team ships features users actually want, not what you guessed they wanted.
Is Product Liftoff™ Right for You?
First-Time Founders
You have domain expertise but need product validation and technical guidance. Avoid building the wrong thing.
Serial Entrepreneurs
You've built products before. You know the cost of skipping validation. You want expert validation and a rock-solid roadmap.
Enterprise Innovators
You're launching a new product line. Internal politics, unclear requirements, and technical constraints. You need an outside expert to validate and roadmap.
Investor-Backed Startups
You have funding and pressure to deliver. But you're not 100% sure you're building the right thing. Validate before you scale the team.
Frequently Asked Questions
What if I already have some designs or a prototype?
Perfect. We'll audit what you have, validate it with users, and identify gaps. Most founders have designs that miss critical edge cases. We find them before development starts.
Do I own everything at the end?
100%. All prototypes, designs, research, documentation—everything is yours. Use it to raise funding, hire developers, or pitch partners. No licensing. No restrictions.
What happens after Product Liftoff™?
Three paths: (1) We build it with our elite engineering team. (2) We help you hire and onboard your own team. (3) You take it elsewhere. Most clients choose option 1 because we've already validated the roadmap and know exactly what to build.
How is this different from hiring a UX agency?
UX agencies deliver pretty mockups. We deliver investor-ready prototypes with technical validation, development roadmaps, and cost estimates. Our architects ensure the design can actually be built within budget. No surprises.
What if I don't have users to interview yet?
We help you find them. Through our network, targeted outreach, or industry connections. This is included in the process. User validation is non-negotiable—we don't guess, we verify.
Can you help with fundraising?
We deliver what investors want to see: user-validated prototypes, clear technical plans, realistic budgets, and go-to-market strategies. We've helped founders raise significant funding with our deliverables. We don't take equity or make introductions, but our work speaks for itself.
Our Guarantee & Process
What if we're not satisfied with the work?
If after 4 weeks you don't have absolute clarity on what to build, why users want it, and how to proceed, we'll discuss a fair resolution. We're confident because we've done this 100+ times with proven results.
How is this different from traditional consulting?
Traditional consultants deliver PowerPoints and leave. We deliver working prototypes, validated roadmaps, and stay to build it if you want. We're practitioners, not theorists.
Can we see examples of your work?
Absolutely. We'll share relevant case studies during our consultation. Every engagement is different, but the pattern is the same: validation before development saves time and money.
Your 4-Week Timeline
Strategic Foundation
- Stakeholder alignment workshop
- User personas & journey maps
- Competitive analysis
- Value proposition canvas
Design Sprint
- Interactive wireframes
- User interview #1-3
- Feature prioritization
- Technical architecture v1
Validation & Refinement
- High-fidelity prototype
- User interview #4-6
- Development cost estimate
- Roadmap refinement
Delivery & Launch Pad
- Investor-ready prototype
- Complete development roadmap
- Technical specifications
- Budget & timeline finalization